A business plan is a written statement of your business; what you want to achieve and how you plan to go about it.
It should outline the structure of your business, the product or service, the customer, the growth potential and the financials.
But as well as giving information about your business it should also inspire you for the future. It’s a blueprint for what you want to achieve and should give you a clear understanding of how you intend to get there. That’s not to say it should act as a rigid prediction of every future occurrence. You can’t control the future, and the outside circumstances will have an affect on the shape and direction of your business. But a good business plan should at least give you a clear direction to aim for.
Every business should have a plan whether it is to open a second shop or float on the stock exchange. It is why you are in business. It helps you to define strategy and, if properly used, will help you involve and motivate key members of staff.
It allows you to work out how to make your business a success and can help you avoid failure by plotting the pitfalls along the way. It should outline a realistic target for how that can happen while remaining flexible enough to make changes along the way. By setting out a plan and some targets, you can also monitor your progress and get the business back on track fairly quickly if anything goes wrong.
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